I wrote the book on Trust because I am understanding the huge cost of distrust. Every transaction, every conversation, every move we make is assumed to be distrusted until we prove we can be trusted. Sadly, many people in business say it’s getting worse. Mistrust causes everything to be more complicated, slower, and far more fragmented. Distrust hurts our businesses, adding extra costs to everything. Just take health insurance – distrust adds at least 20-30¢ to every dollar of health cost, for which we receive no health value in return. [...]
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